The Website Compass

Your website might be the reason people aren't enquiring.

The Website Compass is a strategic review that tells you exactly what's working, what isn't and what to fix first.

That's exactly what The Website Compass is for.

But something's off.

Enquiries are quieter than they should be. The people who do reach out aren't always the right fit.

Or you just have this nagging feeling that your website isn't doing the work it's supposed to.

The frustrating thing is, it's almost impossible to see what's wrong when you're close to it.

You know your business too well. You read your own website and hear what you meant - not what a stranger actually receives.

You've put real thought into your website.
It looks the part.
People say nice things about it.

I see the potential

on your website?

fresh pair of eyes

Are you ready for a

I go through your site the way a potential client would - page by page, section by section - and identify where people are likely getting confused, hesitating or quietly clicking away.

Then I map out what to fix first, so you stop guessing and start making changes that actually move things forward.

A note on SEO: this review covers on-page fundamentals - the things that affect whether search engines understand and rank your pages. It doesn't replace a full technical SEO audit, and getting found is only half the picture but it's worth knowing whether the basics are working for you.

These are the things that most often determine whether your website converts - and sometimes that has nothing to do with how it looks. Sometimes it does. Either way, we'll find it.

Are the basics of on-page SEO in place - so that the right people can actually find you in the first place?

Are there any places where you're accidentally making people think too hard before enquiring?

Is there a clear, obvious next step at every point in the journey?

Are you answering the questions they actually have - before they even think to ask?

Does the page structure guide them naturally toward getting in touch?

Do visitors understand what you do within a few seconds of landing on your site?

This isn't about aesthetics for aesthetics' sake. I'm looking at whether your website is doing its job - clearly, confidently and consistently - and everything gets assessed through that lens.

It's a strategic review.

This isn't a design critique

Service Outline

No vague feedback. No generic suggestions. Just a clear direction forward.

A written report covering every key area of your website - scored and explained in plain language, not jargon
A Loom video walkthrough where I talk you through the findings as if we're sitting together - so nothing gets lost in translation
A prioritised action plan that tells you what to fix first, what can wait and what's actually fine as it is

After The Website Compass, you'll have:

Before your review, I'll ask you a few short questions so the findings are relevant to where you actually are, this isn't a standard checklist applied to every site.

Actionable.

Specific.

Clear.

Ready to dive in? Right this way

I'm a website designer and strategist, which means I don't just look at how your site is built. I look at whether it's working, and why it isn't.

After years of designing websites for service-based businesses, I've learned that the problems are rarely where people think they are. The thing that's quietly costing you enquiries isn't usually obvious - but there are patterns, and I've become very good at spotting them.

I've also made plenty of these mistakes myself. I know what it's like to be too close to your own business to see clearly, to write copy that makes perfect sense to you and lands differently on everyone else. That perspective shapes every review I do.

What I bring isn't just a technical checklist. It's the ability to hold design and strategy in the same hand, to see where the two are working together and where they're pulling against each other.

Why my eyes on your website?

You feel embarrassed to send people to your website and you're ready to understand why

You're not ready to invest in a full redesign yet, but you want to know what's actually worth changing

You're a service-based business - a coach, therapist, creative, consultant - and your website needs to build trust before someone reaches out

You have an existing website but it's not generating the enquiries you expected

You're in the right place if…

I’m opening a small number of beta spots while I refine the process.

You’ll receive the full review, including a written audit, Loom walkthrough and prioritised action plan, at no cost.

In return, I’ll ask for a small amount of honest feedback on how useful it was and whether the recommendations were clear.
That’s it.

Why I'm doing this: Because I want this to be genuinely exceptional before I start charging for it.

This isn’t about testing whether the idea works, it’s about refining how it’s delivered, so every future client gets something clear, useful and actionable.

This is best suited to service-based businesses who already have a website but feel it’s not performing as it should.

Right now, The Website Compass is in beta.

This is a review, not a redesign. The goal is to give you clear, actionable findings you can take away and act on yourself - most of the time, that's entirely doable without bringing anyone else in.

If design is contributing to the problem - and occasionally it is - I'll flag it. And if it turns out your website needs more than a few targeted fixes, I'll be honest about that too. But that's the exception, not the rule.

Beta spots are limited. I'm keeping the number small so every review gets proper time and attention.

A few things worth knowing:

Once you're booked in, you'll be given a specific day for your review. Your written report and Loom video walkthrough will be with you by the end of that day.

How long does it take?

Fill in the short application form and you'll be invited to book a quick discovery call. This is just a chance to make sure the review is the right fit for where you are right now - then we'll get you scheduled in.

How do I apply?

Not at all. Whether you launched recently, have had your site for years, built it yourself or had it made by a designer, the review works the same way.

Does my website need to have been live for a certain amount of time?

The review is particularly well suited to service-based businesses, but it's useful for anyone whose website needs to build trust and generate enquiries. If you're not sure whether it's right for you, the discovery call will help with that.

Do you only work with certain types of business?

That's absolutely fine - these are strategic observations, not instructions. You know your business better than anyone, and the report is there to give you clarity and options, not tell you what to do. If something doesn't feel right for your situation, you're under no obligation to act on it.

What if I disagree with your recommendations?

Analytics tools tell you what people are doing on your website - where they drop off, which pages they visit, how long they stay. What they can't tell you is why. The Website Compass looks at your site the way a real potential client would, identifying the moments of confusion, hesitation or doubt that data alone can't capture.

How is this different from using Google Analytics or other tools?

Absolutely. It makes no difference whether you built it yourself, used a template or worked with a designer or developer. The review looks at how it performs for visitors, not how it was made.

My website was built by someone else - can you still review it?

If that's the case, I'll tell you honestly. Not every website can be fixed with a few tweaks, and there's no point pretending otherwise. If a fuller rebuild is what's really needed, I'll say so clearly and point you toward the right next step.

What if my website actually needs a complete redesign?

Nothing significant. Just make sure your website is live and accessible before your review day. If there's anything specific you'd like me to pay particular attention to, you're welcome to mention it on the discovery call.

Do I need to do anything to prepare?

Completely. Your website, your report and everything discussed on the discovery call stays strictly between us. I'll never share or reference your review without your explicit permission.

Will my review be kept confidential?

Yes - the review isn't just a document dropped in your inbox and left there. If something isn't clear or you want to talk through a particular recommendation, you're welcome to get in touch. The goal is for you to finish the process feeling clear and confident, not confused.

Can I ask questions after I've received my report?

It depends on where you're at. If the changes are minor, it's probably fine to go ahead - the review will still give you plenty to work with. If you're in the middle of something significant, it might be worth waiting until the dust has settled so you get the most useful review possible. Not sure? Mention it on the discovery call and we can figure out the right timing together.

What if I'm in the middle of updating my website?

Free during beta. Limited spots available.

Apply for your free beta review

Most businesses don't need a whole new website. They just need to know what's actually holding theirs back.

The Website Compass gives you that clarity - so you can stop second-guessing and start making the changes that matter.

Stop guessing what's wrong with your website.