The Website Compass
That's exactly what The Website Compass is for.
But something's off.
Enquiries are quieter than they should be. The people who do reach out aren't always the right fit.
Or you just have this nagging feeling that your website isn't doing the work it's supposed to.
The frustrating thing is, it's almost impossible to see what's wrong when you're close to it.
You know your business too well. You read your own website and hear what you meant - not what a stranger actually receives.
You've put real thought into your website.
It looks the part.
People say nice things about it.
I see the potential
on your website?
fresh pair of eyes
Are you ready for a
I go through your site the way a potential client would - page by page, section by section - and identify where people are likely getting confused, hesitating or quietly clicking away.
Then I map out what to fix first, so you stop guessing and start making changes that actually move things forward.
A note on SEO: this review covers on-page fundamentals - the things that affect whether search engines understand and rank your pages. It doesn't replace a full technical SEO audit, and getting found is only half the picture but it's worth knowing whether the basics are working for you.
These are the things that most often determine whether your website converts - and sometimes that has nothing to do with how it looks. Sometimes it does. Either way, I'll find it.
Are the basics of on-page SEO in place - so that the right people can actually find you in the first place?
Are there any places where you're accidentally making people think too hard before enquiring?
Is there a clear, obvious next step at every point in the journey?
Are you answering the questions they actually have - before they even think to ask?
Does the page structure guide them naturally toward getting in touch?
Do visitors understand what you do within a few seconds of landing on your site?
This isn't about aesthetics for aesthetics' sake. I'm looking at whether your website is doing its job - clearly, confidently and consistently - and everything gets assessed through that lens.
It's a strategic review.
This isn't a design critique
Service Outline
No vague feedback. No generic suggestions. Just a clear direction forward.
- A written report covering every key area of your website - scored and explained in plain language, not jargon
- A Loom video walkthrough where I talk you through the findings as if we're sitting together - so nothing gets lost in translation
- A prioritised action plan that tells you what to fix first, what can wait and what's actually fine as it is
After The Website Compass, you'll have:
Before your review, I'll ask you a few short questions so the findings are relevant to where you actually are, this isn't a standard checklist applied to every site.
Actionable.
Specific.
Clear.
What happens after your Compass?
Most people leave with a clear list of changes they can make themselves. But sometimes the audit reveals something bigger - a messaging problem, a positioning issue, or a site that needs rebuilding from the ground up.
The Compass is designed to fit into the bigger picture of your business ecosystem - not just fix a page, but help you understand whether your website is actually pulling in the same direction as everything else: your offer, your audience, how you're showing up. If it turns out there's more to untangle, I'll tell you honestly, and there are ways we can work together to tackle it.
The Compass can be the starting point, not the ceiling.
Ready to dive in? Right this way
I'm a website designer and strategist, which means I don't just look at how your site is built. I look at whether it's working, and why it isn't.
After years of designing websites for service-based businesses, I've learned that the problems are rarely where people think they are. The thing that's quietly costing you enquiries isn't usually obvious - but there are patterns, and I've become very good at spotting them.
I've also made plenty of these mistakes myself. I know what it's like to be too close to your own business to see clearly, to write copy that makes perfect sense to you and lands differently on everyone else. That perspective shapes every review I do.
What I bring isn't just a technical checklist. It's the ability to hold design and strategy in the same hand, to see where the two are working together and where they're pulling against each other.
Why my eyes on your website?
Katie - bespoke cabin company
Before the audit, I found it quite difficult to properly see the problems with my own website because you get so used to looking at it all the time. Everything felt a bit overwhelming and fuzzy in my head, and I wasn't sure how customers were actually experiencing it. The most valuable part for me was how personalised it all felt. It wasn't just generic advice - everything was specific to my website and business, with really helpful suggestions I can actually put into practice.
The audit made things feel so much clearer and really helped me understand the website from a customer's point of view.
You feel embarrassed to send people to your website and you're ready to understand why
You're not ready to invest in a full redesign yet, but you want to know what's actually worth changing
You're a service-based business - a coach, therapist, creative, consultant - and your website needs to build trust before someone reaches out
You have an existing website but it's not generating the enquiries you expected
You're in the right place if…
This is a review, not a redesign. The goal is to give you clear, actionable findings you can take away and act on yourself - most of the time, that's entirely doable without bringing anyone else in.
If design is contributing to the problem - and occasionally it is - I'll flag it. And if it turns out your website needs more than a few targeted fixes, I'll be honest about that too. But that's the exception, not the rule.
The Website Compass is £300. This will increase to £500 from September.
A few things worth knowing:
What if I'm in the middle of updating my website?
Will my review be kept confidential?
What if my website actually needs a complete redesign?
How is this different from using Google Analytics or other tools?
Do you only work with certain types of business?
How do I BOOK?
Can I ask questions after I've received my report?
Do I need to do anything to prepare?
My website was built by someone else - can you still review it?
What if I disagree with your recommendations?
Does my website need to have been live for a certain amount of time?
How long does it take?
frequently asked questions
Fill in the form below or book a call and I'll be in touch within one business day to get you booked in. Once you're confirmed, you'll receive a few short questions about your business and your website - so your review is tailored to where you actually are, not just a standard checklist applied to every site.
How do I apply?
That's absolutely fine - these are strategic observations, not instructions. You know your business better than anyone, and the report is there to give you clarity and options, not tell you what to do. If something doesn't feel right for your situation, you're under no obligation to act on it.
What if I disagree with your recommendations?
Analytics tools tell you what people are doing on your website - where they drop off, which pages they visit, how long they stay. What they can't tell you is why. The Website Compass looks at your site the way a real potential client would, identifying the moments of confusion, hesitation or doubt that data alone can't capture.
How is this different from using Google Analytics or other tools?
Yes - the review isn't just a document dropped in your inbox and left there. If something isn't clear or you want to talk through a particular recommendation, you're welcome to get in touch. The goal is for you to finish the process feeling clear and confident, not confused.
Can I ask questions after I've received my report?
It depends on where you're at. If the changes are minor, it's probably fine to go ahead - the review will still give you plenty to work with. If you're in the middle of something significant, it might be worth waiting until the dust has settled so you get the most useful review possible. Not sure? Mention it on the discovery call and we can figure out the right timing together.
What if I'm in the middle of updating my website?
KELLY - HEALTHCARE BUSINESS
It gave me more detail than I expected, in a good way. It confirmed something I already suspected, which is that my website has a bit of a mixed message in terms of who it is targeting. I'd describe it as a thorough analysis of how effective your website is, with the positives and negatives clearly highlighted and clear action points to improve it. It's all explained in a way that's easy to understand, even for people who might not be particularly technical.
The most valuable part was the immediately actionable advice, the things I can change quickly for some quick wins.
Most businesses don't need a whole new website. They just need to know what's actually holding theirs back.
Because a website that converts isn't just a design problem - it's a positioning, messaging and strategy problem. The Compass looks at all of it.
The Website Compass gives you that clarity - so you can stop second-guessing and start making the changes that matter.
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