IMPACT
Your brand’s turning point.
Design has the power to create change.
When you work with For the Brave, you’re not just investing in your brand or website. You’re supporting a business built on care, responsibility and thoughtful creativity - and becoming part of something that reaches beyond the screen.
For the Brave is shaped by three pillars that guide everything I do: integrity, sustainability and artistry.
I believe creative work should leave the world better than it found it. That even a small business can make a meaningful difference. And that how we work matters just as much as what we create.
I design brands and websites built to last.
I choose tools and systems that reduce unnecessary waste.
I work in a way that supports the life I’m building for my family.
Every website I build plants a tree, and each year a percentage of my profit is donated to charities that reflect my story and the causes closest to my heart.
A considered approach to impact
The charities FOR THE BRAVE support
The organisations below hold deep personal meaning for me. Supporting them isn’t a tick-box exercise - it’s one of the most important parts of running this business.
Supporting families affected by dementia
Alzheimer’s Society
Training and supporting paediatric doctors across the UK
The Evie Dove Foundation
National support for bereaved children
Winston’s Wish
Funding research and support for brain cancer
Tessa Jowell Foundation
Helping vulnerable dogs find safety, rehabilitation and a second chance
Many Tears Rescue
Supporting displaced people around the world.
CHOOSE LOVE
At the end of each financial year, a percentage of my business profit is donated across these charities.
It’s simple: I want this business to stand for something.
I want the work I do to create impact that lasts.
How giving works here
Sustainability in practice
Sustainability isn’t about perfection. It’s about conscious choices and steady improvement.
Here’s how I embed that into my work.
Where possible, I choose platforms and services with transparent ethical policies and avoid supporting companies whose wider practices conflict with my values.
I review and refine my approach each year. Not because I’m chasing perfection - but because commitment matters.
Ethical choices
For every website project, one tree is planted through Ecologi. It’s a small, meaningful step toward offsetting the footprint of digital work.
Tree planting for every website built
I use AI to reduce repetitive tasks and improve efficiency, while keeping creativity, strategy and decision-making firmly human-led.
Thoughtful use of AI
I work entirely digitally, reduce unnecessary processes and choose tools with intention. Clean, well-built websites load faster, use less energy and offer a better experience for everyone.
Efficient digital systems
I design brands and websites built to last - so clients aren’t constantly rebuilding, rebranding or wasting time and resources.
Longevity over trends
Design can be powerful. It can help someone gain clarity, grow a business, support a family or step into a new chapter.
When that work is done thoughtfully, it creates a ripple effect far beyond the screen.
Thank you for being part of it.
Choosing creativity that gives back
I am not claiming perfection. I am claiming commitment. I review my processes every year and look for new ways my business can support people and our planet without compromising creativity or client experience.
Impact is something I care about deeply and it will continue to grow and evolve as For the Brave evolves.
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