the masterpiece
Brand and website design
Your brand’s turning point.
You’ve built something brilliant.
Now it’s time your brand and website caught up.
The Masterpiece is my most in-depth, strategy-led experience – designed for businesses ready to step into what’s next with clarity and confidence.
Because playing small isn’t how legacies are built.
This isn’t just a new logo or a better website.
It’s a considered reimagining of how your business shows up, communicates and connects.
Where you are now isn’t where you’ll stay.
This is the moment you claim your space.
When you invest in a curated canvas website you will walk away with
Clear brand strategy to define your direction, voice and positioning
A distinctive visual identity built to last
A custom Showit website designed to connect and convert
Strategic structure that supports growth, not just launch
Confidence in how you show up, sell and market your work
Everything is built with intention – so your brand doesn’t just look good, it works.
This IS for you if
This ISN'T for you if
You’re ready to invest in a brand and website that reflect the quality of your work
You’ve outgrown your current identity and online presence
You want to attract the right people and make it easy for them to say yes
You value strategy as much as design
You’re building something with longevity in mind
You’re looking for a quick fix or surface-level refresh
You want something purely aesthetic, without strategy behind it
You’re not ready to commit to a focused, collaborative process
You’re after an off-the-shelf solution
This isn’t about handing over something “finished”.
It’s about giving me the context - so I can bring the strategy, clarity and creative direction.
You don’t need to have it all figured out.
That’s what The Masterpiece is for.
(for reference, not perfection)
What helps to get started
Anything you’ve already written or built. This gives me insight into your voice, your message and where things feel misaligned.
Current website or copy
Your answers guide the strategy, clarify your goals and help define where your brand needs to go next.
QUESTIONNAIRE
Logos, colours, fonts or anything you’re currently using. These help me understand what’s working, what’s not, and what we’re evolving beyond.
Existing brand assets
Past or current brand photos, mood references or visuals you’re drawn to. This helps shape the visual direction, even if everything changes.
Imagery
masterpiece
Week one is dedicated to strategy and brand identity.
Week two brings that work to life through a custom Showit website.
You’ll be guided throughout, with clear direction, thoughtful collaboration and decisive momentum from start to finish.
You’ll also receive:
- A personalised Showit training video
- 14 days of post-launch support for any small tweaks or questions
How it works.
Two focused weeks. One complete transformation.
We’ll bring everything together and launch with clarity and confidence.
You’ll walk away with a brand and website that feel aligned, intentional and built to last - plus the tools and guidance to move forward without second-guessing.
Because playing small isn’t how you build a legacy.
Launch + Training
03.
Showit subscription, domain, hosting, photography and copywriting aren’t included.
- access and collaboration over two weeks
- personalised Showit training video
- 30 days of post-launch support
support + handover
- up to 8 custom Showit pages
- strategy-led layouts with purpose and flow
- mobile and tablet optimisation
- SEO foundations and key integrations
website design
- strategic direction and creative positioning
- full visual identity design
- custom brand guidelines
- key supporting brand assets
- photography art direction and guidance
brand strategy + identity
What’s included
02.
You don’t need everything figured out - but you do need to be ready to go.
I’ll ask for context, existing assets and insight into where you’re heading, so we can build something that’s intentional and future-focused.
If anything’s missing, your project moves to the next available slot with a £125 rescheduling fee.
I run a tight ship - it’s how I deliver work of this depth, without dragging it out.
Before we begin
01.
matt - optune support
Working with Esther was a thoughtful and collaborative process. She took the time to really understand the needs of patients, carers and clinicians and translated complex, sensitive information into something clear, calm and accessible.
SINCE THE LAUNCH, WE’VE SEEN A CLEAR INCREASE IN SIGN-UPS TO THE SUPPORT GROUP, AND FAR MORE PEOPLE ARE FINDING THEIR WAY TO THE INFORMATION AND GUIDANCE THEY NEED, AT THE POINT THEY NEED IT.
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